I have to be honest with you. I don’t like bald men. Where I am coming from (Hungary), bald men are associated with having sports cars, finger-wide gold necklaces, blond Barbie girlfriends and they are all empty-headed jerks. This is utterly prejudicial but frequently true.
So when Colin Byrne, CEO of Weber Shandwick, made his way onto the podium at the University of Westminster to lecture budding PR students (including me) on how diversity and challenging the status quo is/should be/will be in the heart of PR, my self whispered an *ouch!* inside reflecting on the shining boldness.
In 3 minutes I was drinking his words, I wanted to be him and I wanted to touch him in the hope of getting some PR genius-ity landed on my hands. Okay, maybe I didn’t want to touch him, but you get how I felt. He is everything what you would not expect from a bald man. He is cool. He makes PR cool. He makes baldness cool. He makes me cool studying PR. Maybe I go bald.
Seriously, I needed this. Previously I studied Film & Media with Journalism at the University of Stirling and I had brilliant teachers who planted in me the seeds of praising the Fourth Estate. I won’t bore you too much what that is; in a nutshell journalists operate as watchdogs over the powerful/rich to prevent them exploiting their position. It’s the journalists’ responsibility to get rid of bullshit and let people know about the truth. And so, in many of my journalist lecturers’ interpretation PR equals bullshit. PR has the power to manipulate and influence, so journalists have to guard society from those mean PR practitioners. This is of course a very bald account of the idea and it’s arguable (A LOT). Anyway, based on this sentiment which was deeply planted in me in Stirling, I was struggling to justify to myself morally why on earth I am attending a postgraduate course in PR.
Colin Byrne answered my question. PR is not necessarily about writing press releases, emailing and making calls to journalists in the hope of being able to suck up to them effectively enough to get your message across (or it shouldn’t be). It can also be about being creative, going insane in your head, brainstorming like you are completely out of your mind and so challenge the status quo. Instead of sitting down in front of your screen and type a release, go and place 2000 sunflowers in the City and put lights on the London Eye reflecting the mood of the nation. And that’s not arguable: that’s baldly cool.