There are not a lot of days in the year that offer brands a helping hand in getting some publicity as much as Valentine’s Day does. On 14 February everyone is super-receptive to messages associated with love (especially journalists), either because they are over the moon that they have a partner to celebrate with, or because they feel under the weather because they happen not to be in a relationship. And then there is the third group who simply do not care and it annoys them that so many people do, so they eventually end up caring about why so many people care.
So what are some of the brands up to this year? Read my second guest post on Omnirambles, the blog of Hope & Glory PR’s Don Ferguson, and find out which brand has come up with a kiss-detection app.